Master of Business Administration (ΜΒΑ): Recent submissions
Now showing items 201-220 of 227
-
Empirical research of strategic alliances and merges, as a mean of expanding smes. The case of coop bank Pomou-Tillirias
(Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2012-11)This paper, tries to evaluate the merger of four separate Cooperative Credit Institutions into a consolidated one, which is named today Cooperative Bank Pomou- Tillirias. The basic question in this thesis was the examination ...
-
Measuring Service Quality using SERVQUAL Model: a Study in the Banking sector of Cyprus
(Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2012-11)Purpose: The aim of this study was to investigate the service quality within Cypriot banks based on the beliefs of 135 participants, with the use of a Greek translated version of SERVQUAL. Design/Methodology/Approach: ...
-
The influence of advertising on consumer behaviour
(Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2015)Advertising is a powerful tool. Given the amount of money that is spent on this marketing medium by the major corporations, advertisers obviously feel that they can influence consumer decisions and thus behavior. Advertisements ...
-
Critical success factors in customer relationship management (CRM): a successful CRM implementation project in a service company
(Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2015)This research paper examines the strategic role of a CRM application in an organization and analyze the success factors of CRM implementation10 in firm. The purpose of this study is to find the critical success factors ...
-
The contribution of staff training and development in the improvement of the efficiency and effectiveness of the organization
(Business Administration Program, School of Economic Sciences and Business, Neapolis University Pafos, 2015)Companies increasingly realize that they must move in the direction of increasing the satisfaction of their employees. Many companies conduct surveys to measure satisfaction in order to devise human resource management ...
-
Key factors influencing customer buying behaviour in the cyprus real estate market
(Business Administration Program, School of Economic Sciences and Business, Neapolis University Pafos, 2015)Buying a property is one of the most important decisions people make in their lives. This thesis investigates customer behaviour in the real estate market of Cyprus. As it was revealed from the literature review carried ...
-
The Effects of the Service Quality Dimensions on Customer Satisfaction and Customer Loyalty: The Experience Of the Paphos Cooperative Bank In Cyprus
(Master of Business Administration, Shcool of Business, Neapolis University Pafos, 2015-08)The aim of this study is to reveal the level of service quality in Cooperative Bank of Paphos and identify the effects and relationships the service quality has on customer satisfaction and customer loyalty. The study also ...
-
The application of the system of intellectual property management in small and medium enterprises
(Master of Business Administration, Shcool of Business, Neapolis University Pafos, 2014-09)Purpose: This dissertation aims to study the application of the system of Intellectual Property, in Small and Medium enterprises in Republic of Cyprus. Design/Methodology/Approach: The conceptual model used for this ...
-
Business plan for a spa -salon enterprise in Paphos
(Master of Business Administration, Shcool of Business, Neapolis University Pafos, 2014)Entrepreneurship is the activity which identifies, develops and carried out an innovative idea, a business Chance or much more simply a better way to produce something. For a new business that wants to get into any sector, ...
-
Employee motivation in the tourist industry in Cyprus in Crisis
(Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2015)Employee motivation is perceived as a critical success factor in business. This research focuses in the tourist sector in Cyprus under crisis and aims to study the levels of motivation, motivation factors and job satisfaction ...
-
Why most online business fails, and how to develop a successful online business using right internet marketing strategies
(Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2015)On that project we can see the reasons why most online business fails and how to some other makes lot of money from the advantage of online market, the protagonists of that project are Vangelis optical house and Theo. ...
-
Work productivity: what factors affect work productivity?: does economic crisis worsens work productivity?
(Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2015)The topic of this research is to establish if the employees’ working productivity has been affected by the economic crisis and as it has been affected, I mention the factors that mainly have affected their productivity. I ...
-
The effects on adoption of international financial reporting standards (IFRS), challenges and reporting implications in the case of Middle Eastern countries and Greece as well as in the context of the European banking industry
(Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2015)This research work examined the impact of International Financial Reporting Standard (IFRS) adoption on Banks performance. The study is based on the appraisal of IFRS compliance and Adoption. Both primary and secondary ...
-
Το νομικό πλαίσιο διαχείρισης της ιατρικής και νοσηλευτικής αμέλειας στην κλινική πρακτική
(Πρόγραμμα Δημόσιας Διοίκησης, Σχολή Οικονομικών Επιστημών & Δοίκησης, Πανεπιστήμιο Νεάπολις Πάφου, 2015-07)Η ιατρική είναι μια πανάρχαια επιστήμη. Οι αρχαίοι λαοί, ακόμα και πριν από την εποχή του πατέρα της Ιατρικής Ιπποκράτη, βασισμένοι στην παρατήρηση και στις γνώσεις της εποχής τους , άρχισαν να διατυπώνουν τις πρακτικές ...
-
Marketing mix of a specific company
(Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2015)In our century everybody lives in the process of selling and buying some services, products or ideas. A proper marketing strategy is one of the most important and long-life parts in the success of any companies. Within ...
-
Factors that affect mortgage default in Cyprus: Which are the borrower and mortgage characteristics and which are the macroeconomic factors that have a statistically significant effect on the mortgage default in Cyprus?
(Master of Business Administration, Shcool of Business, Neapolis University Pafos, 2015)This dissertation aims at identifying the determinant factors of mortgage default in Cyprus. It begins with a theoretical study of the factors that increase non-performing mortgage loans of the housing market globally. ...
-
Marketing the Cyprus Island for its attraction methods & techniques in agro-tourism segment: A new challenge in Tourism
(Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2014)This thesis study is developed under the lights of new challenge related to rural tourism sector in Cyprus. With the effects of emerging term attraction techniques from a Marketing perspective, agro tourism concept has ...
-
Performance appraisal at the water development department of Cyprus
(Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2015)Performance appraisal of public servants is a very old practice intended to establish the skills and competencies of employees. In recent decades, however, the reduction of funds allocated for Public Administration and ...
-
Μελέτη για τη δημιουργία αθλητικού κέντρου
(Master of Business Administration, Shcool of Business, Neapolis University Pafos, 2014-09-03)Μια μελέτη σκοπιμότητας επενδύσεων έχει μια συγκεκριμένη μορφή ως προς το πώς καταρτίζεται, ποιους κανόνες και ποια μεθοδολογία ακολουθεί. Στην συγκεκριμένη εργασία γίνεται ανάλυση επιχείρηση/ γυμναστηρίου, γίνεται ανάλυση ...
-
Business opportunities in recession
(Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2013)This dissertation examines the extent to which certain business sectors of the Cypriot economy could offer, in the midst of the country’s worst recession, important business opportunities. A recession normally is associated ...