Browsing Master (MSc) in Digital Marketing by Subject "Chatbots"

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The Impact of Personalization and AI-Driven Content Strategy on Consumer Behavior in E-commerce: An Empirical and Theoretical Examination

Mischin, Julia (Μεταπτυχιακό Πρόγραμμα Ψηφιακό Μάρκετινγκ, Σχολή Οικονομικών Επιστημών και Διοίκησης, Πανεπιστήμιο Νεάπολις Πάφου, 2024-01)

This dissertation investigated the impact of Artificial Intelligence (AI)-powered content and customization in e-commerce on customer behavior. According to the research, customized marketing, particularly through AI ...