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E-marketing in the Hotel Industry: Marketing Mix Strategies
(2015)
Does the hotel industry fully exploit the e-marketing capabilities? The purpose of this study is to investigate the Internet marketing strategies and practices that are used in the hotel industry. Namely, it examines the ...
Employee Training in the Workplace: The Case of a Private Hospital in Attica, Greece
(Academic Conferences International, 2024)
This study investigates the impact and advantages of on-the-job training within organizations, with a particular
focus on a case study of a major private hospital in Attica. It begins with the purpose of the research ...
Έρευνα για το περιεχόμενο της ελληνικής τηλεόρασης: Οι ιδιομορφίες στην μελέτη του περιεχομένου στα ''small nations''
(2015)
This research examines and analyzes the diversity of television content. More specific it provides an in-depth study on the development of television content. The study of content is attempted through the concept of ...
Uses and Gratifications in Online News: Comparing Social Media and News Media Use by Users
(2015)
This study investigates the uses and gratifications obtained from reading news online in News Media and Social Media. A comparison is done between these two (News Media and Social Media) related to what type of needs does ...
Η Νεανική Επιχειρηματικότητα στην Κύπρο: Μια ανάλυση των κύριων χαρακτηριστικών της
(Neapolis University of Paphos (NUP)., 2019)
Η επιχειρηματικότητα, και ιδιαίτερα η νεανική επιχειρηματικότητα αποτελεί ένα από τα πιο ενδιαφέροντα πεδία συζήτησης στα πλαίσια μιας θεσμικής ανάλυσης αφού ουσιαστικά οι θεσμικές διαδικασίες και συνθήκες επηρεάζουν σε ...
THE USE OF SIMULATION AND NEW TECHNOLOGIES IN MARKETING CLASSES: NEW CHALLENGES IN THE LEARNING PROCESS
(AMA International Collegiate Conference, 2025)
This research examines the role of instructors and simulation coordinators in
implementing simulations in courses, the division of their responsibilities, the importance of
training, and the integration of simulation ...