In our century everybody lives in the process of selling and buying some services, products or ideas. A proper marketing strategy is one of the most important and long-life parts in the success of any companies. Within ...

It is more than obvious that the demand for higher education in Cyprus has been increased gradually the last decade. Considering that the public institutes of higher education can not cover the increased demand, a number ...

This thesis study is developed under the lights of new challenge related to rural tourism sector in Cyprus. With the effects of emerging term attraction techniques from a Marketing perspective, agro tourism concept has ...

Quality and quality management is one of the major factors companies should concentrate their efforts on in today's highly volatile and sensitive business environment in order to diversify and excel. In a healthcare ...

Purpose: The aim of this study was to investigate the service quality within Cypriot banks based on the beliefs of 135 participants, with the use of a Greek translated version of SERVQUAL. Design/Methodology/Approach: ...

The purpose of this research work is to examine whether there is a need and space for mergers and acquisitions regarding accounting/audit firms in Cyprus. The study analyzes the new economic environment and the stricter ...

Σκοπός της εργασίας είναι αρχικά να ερευνήσει επαρκώς την επιστήμη του νεύρο-μάρκετινγκ και ταυτόχρονα να τη συνδέσει με τη καταναλωτική συμπεριφορά των καταναλωτών και συγκεκριμένα των τουριστών. Βασικό ερώτημα της ...

Η παρούσα έρευνα μελετά τον τρόπο που οι καταναλωτές αντιλαμβάνονται μία συσκευασία και, στη συνέχεια, μελετά τον τρόπο με τον οποίο η αντίληψη αυτή, μπορεί να καθορίσει τον (επανα)σχεδιασμό μίας συσκευασίας, αξιοποιούμενη ...

Ο βασικός σκοπός της παρούσας μεταπτυχιακής διατριβής είναι η μελέτη της έννοιας και της συμβολής του Nudge Marketing στη λήψη αγοραστικών αποφάσεων, ειδικά σε ό,τι αφορά την ψηφιακή πραγματικότητα. Η ώθηση, ως μια τεχνική ...

Δεκαπέντε χρόνια μετά από την εισαγωγή στα συμπεριφορικά οικονομικά της Θεωρίας της Ώθησης, μιας κεντρώας πολιτικής και φιλοσοφικής θεωρίας, που περιγράφεται στο ομώνυμο βιβλίο Nudge των Richard Thaler και Cass Sunstein, ...

Η παρούσα ερευνητική εργασία ασχολείται με τη διερεύνηση του βαθμού ύπαρξης συσχέτισης ανάμεσα στη Συναισθηματική Νοημοσύνη του Διευθυντή - Ηγέτη ενός εκπαιδευτικού οργανισμού με την αποτελεσματικότητά του, καθώς και με ...

Διανύεται η εποχή της ραγδαίας ανάπτυξης του διαδικτύου, των ψηφιακών μέσων κοινωνικής δικτύωσης και των νέων τεχνολογιών επιφέροντας σημαντικές αλλαγές στον τρόπο λειτουργίας και στις αγοραστικές αποφάσεις των καταναλωτών. ...

This dissertation entitled ‘ Paphos real estate since the beginning of the Global financial crisis , October 2008. An analysis of trends and causes . A case study of Paphos’, has been prepared by Valendinos Levendis, a ...

"Social security is a fundamental human right recognized in numerous international legal instruments, in particular the Declaration of Philadelphia (1944), which is an integral part of the Constitution of the International ...

Performance appraisal of public servants is a very old practice intended to establish the skills and competencies of employees. In recent decades, however, the reduction of funds allocated for Public Administration and ...

The issue of ‘privatization’ is fairly new to Cyprus; it was initiated by the memorandum of understanding (MOU) signed between the Republic of Cyprus and Troika (Eurogroup) on April 9th, 2013. Privatization of electricity ...

The intensive economic crisis the global community is facing in recent years, although initially occurred in the United States has reached epidemic proportions. The dramatic efTects on the banking system and businesses ...

Having an in-depth knowledge of consumers’ buying behaviour and their perception in relation to each packaging element has become critical to the success of a product in today’s business environment which is highly ...

1.1 Problem Statement. (Risk in Projects, Project failure , Risk management) Most of the times, it is a challenge for contractors involved in project, to estimate the cost and the time, to deliver a good quality project. ...

This paper examines practices of promoting taxi services in Paphos via social media, with particular emphasis on Facebook. The type of research that the author conducted is qualitative research. Gathered data has been ...