Browsing Department of Economics and Business by Title
Now showing items 87-106 of 603
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Measuring Service Quality using SERVQUAL Model: a Study in the Banking sector of Cyprus
(Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2012-11)Purpose: The aim of this study was to investigate the service quality within Cypriot banks based on the beliefs of 135 participants, with the use of a Greek translated version of SERVQUAL. Design/Methodology/Approach: ...
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Mergers and acquisitions: prospects and impacts for accounting/audit firms in Cyprus
(Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2015)The purpose of this research work is to examine whether there is a need and space for mergers and acquisitions regarding accounting/audit firms in Cyprus. The study analyzes the new economic environment and the stricter ...
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Neuromarketing και άλλες σύγχρονες μέθοδοι αντίληψης της καταναλωτικής συμπεριφοράς τουριστών
(Πρόγραμμα Διοίκησης Επιχειρήσεων, Σχολή Οικονομικών Επιστημών και Διοίκησης, Πανεπιστήμιο Νεάπολις Πάφου, 2021-05)Σκοπός της εργασίας είναι αρχικά να ερευνήσει επαρκώς την επιστήμη του νεύρο-μάρκετινγκ και ταυτόχρονα να τη συνδέσει με τη καταναλωτική συμπεριφορά των καταναλωτών και συγκεκριμένα των τουριστών. Βασικό ερώτημα της ...
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Neuromarketing και Συσκευασία: Πώς το μυαλό των καταναλωτών καθορίζει το σχεδιασμό μιας συσκευασίας, προς όφελος των εταιρειών
(Πρόγραμμα Ψηφιακό Μάρκετινγκ , Σχολή Οικονομικών Επιστημών και Διοίκησης, Πανεπιστήμιο Νεάπολις Πάφου, 2022-05)Η παρούσα έρευνα μελετά τον τρόπο που οι καταναλωτές αντιλαμβάνονται μία συσκευασία και, στη συνέχεια, μελετά τον τρόπο με τον οποίο η αντίληψη αυτή, μπορεί να καθορίσει τον (επανα)σχεδιασμό μίας συσκευασίας, αξιοποιούμενη ...
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Nudge Marketing: Τεχνικές και στρατηγικές που επηρεάζουν τη συμπεριφορά του καταναλωτή ως προς τη λήψη αγοραστικών αποφάσεων και πως αυτές μπορούν να εφαρμοστούν σε μια νεοφυής εταιρία. Μια μελέτη περίπτωσης της εταιρίας Seiunica
(Πρόγραμμα Ψηφιακό Μάρκετινγκ , Σχολή Οικονομικών Επιστημών και Διοίκησης, Πανεπιστήμιο Νεάπολις Πάφου, 2022-05)Ο βασικός σκοπός της παρούσας μεταπτυχιακής διατριβής είναι η μελέτη της έννοιας και της συμβολής του Nudge Marketing στη λήψη αγοραστικών αποφάσεων, ειδικά σε ό,τι αφορά την ψηφιακή πραγματικότητα. Η ώθηση, ως μια τεχνική ...
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Nudge: what is in a word?: a critical appraisal
(Postgraduate Business Administration Program, School of Economic Sciences and Business, Neapolis University Pafos,, 2023-01)Δεκαπέντε χρόνια μετά από την εισαγωγή στα συμπεριφορικά οικονομικά της Θεωρίας της Ώθησης, μιας κεντρώας πολιτικής και φιλοσοφικής θεωρίας, που περιγράφεται στο ομώνυμο βιβλίο Nudge των Richard Thaler και Cass Sunstein, ...
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O ρόλος και η επίδραση της Συναισθηματικής Νοημοσύνης του Διευθυντή - Ηγέτη στην επαγγελματική ικανοποίηση του προσωπικού και στην αποτελεσματικότητα ενός εκπαιδευτικού οργανισμού
(Πρόγραμμα Δημόσιας Διοίκησης, Σχολή Οικονομικών Επιστημών και Διοίκησης, Πανεπιστήμιο Νεάπολις Πάφου, 2022-01)Η παρούσα ερευνητική εργασία ασχολείται με τη διερεύνηση του βαθμού ύπαρξης συσχέτισης ανάμεσα στη Συναισθηματική Νοημοσύνη του Διευθυντή - Ηγέτη ενός εκπαιδευτικού οργανισμού με την αποτελεσματικότητά του, καθώς και με ...
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O Ρόλος του Ψηφιακού Μάρκετινγκ και των εργαλείων του στην ενίσχυση των δράσεων προβολής του Υφυπουργείου Ναυτιλίας της Κύπρου
(Μεταπτυχιακό Πρόγραμμα Ψηφιακό Μάρκετινγκ, Σχολή Οικονομικών Επιστημών και Διοίκησης, Πανεπιστήμιο Νεάπολις Πάφου, 2023-05)Διανύεται η εποχή της ραγδαίας ανάπτυξης του διαδικτύου, των ψηφιακών μέσων κοινωνικής δικτύωσης και των νέων τεχνολογιών επιφέροντας σημαντικές αλλαγές στον τρόπο λειτουργίας και στις αγοραστικές αποφάσεις των καταναλωτών. ...
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Paphos Real Estate since the beginning of the Global Financial Crisis, October 2008 . An analysis of trends and causes. A case study of Paphos
(Business Administration Program, School of Economic Sciences and Business, Neapolis University Pafos, 2021-01)This dissertation entitled ‘ Paphos real estate since the beginning of the Global financial crisis , October 2008. An analysis of trends and causes . A case study of Paphos’, has been prepared by Valendinos Levendis, a ...
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Pension system in Cyprus and in the EU countries Sweden Belgium and United Kingdom
(Business Administration Programm, School of Economics Sciences and Business, Neapolis University Paphos, 2012)"Social security is a fundamental human right recognized in numerous international legal instruments, in particular the Declaration of Philadelphia (1944), which is an integral part of the Constitution of the International ...
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Performance appraisal at the water development department of Cyprus
(Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2015)Performance appraisal of public servants is a very old practice intended to establish the skills and competencies of employees. In recent decades, however, the reduction of funds allocated for Public Administration and ...
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Privatization of the electricity sector-building on international experience to promote an alternative strategy for Cyprus
(Master of Business Administration, Shcool of Business, Neapolis University Pafos, 2014)The issue of ‘privatization’ is fairly new to Cyprus; it was initiated by the memorandum of understanding (MOU) signed between the Republic of Cyprus and Troika (Eurogroup) on April 9th, 2013. Privatization of electricity ...
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Privitization in Cyprus: the case of Cyprus Telecommunications authority
(Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2014)The intensive economic crisis the global community is facing in recent years, although initially occurred in the United States has reached epidemic proportions. The dramatic efTects on the banking system and businesses ...
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Product packaging; an assessment of its influence on consumer buying behaviour and consumer perception
(Business Administration Program, School of Economic Sciences and Business, Neapolis University Pafos, 2021)Having an in-depth knowledge of consumers’ buying behaviour and their perception in relation to each packaging element has become critical to the success of a product in today’s business environment which is highly ...
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Project management and risk evaluation
(Business Administration Program, School of Economic Sciences and Business, Neapolis University Pafos, 2020)1.1 Problem Statement. (Risk in Projects, Project failure , Risk management) Most of the times, it is a challenge for contractors involved in project, to estimate the cost and the time, to deliver a good quality project. ...
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Promotion of taxi services in Paphos via social media. The case study of the company “ChristosTaxi” Facebook Page.
(Digital Marketing Program, School of Economic Sciences and Business, Neapolis University Pafos, 2022-01)This paper examines practices of promoting taxi services in Paphos via social media, with particular emphasis on Facebook. The type of research that the author conducted is qualitative research. Gathered data has been ...
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Regulatory framework of basel II and basel III and its impact on the economic development
(Business Administration Programm, School of Economic Sciences and Business, Neapolis University Pafos, 2017)This study dealt with the regulatory framework of Basel II and Basel III and the impact on economic growth. According to the current economic crisis the impossibility of operating regulatory standards appears several ...
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The relation between human resources management (HRM) practices and job satisfaction in the European firms
(Business Administration Program, School of Economic Sciences and Business, Neapolis University Pafos, 2022-01)The purpose of this study is to look at the link between human resource management practices (HRM) and job satisfaction in European firms. The study is carried out by hypothesizing the influence of human resource management ...
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Research on the Internet Banking in Cyprus: The Perceptions of Cypriot Internet Banking Users of Levels of Satisfaction and Service Quality
(Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2013-01)E-commerce is the buying and selling of a product or service over electronic systems such as the Internet and other computer network. The Internet is a global system of interconnected computer networks that use the standard ...
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The role of leader on motivating workforce
(Business Administration Programm, School of Economic Sciences and Business, Neapolis University Pafos, 2017)Employee commitment and motivation is one of the cornerstones of human resource management since it is closely linked to human behavior and performance in the organization. It identifies the most critical attitudes of ...