This thesis was developed to enlighten new challenges to the horticultural tourism sector in Cyprus where new implementation areas were found using different marketing techniques such as attraction techniques. During the ...

During the last 20 years there has been a very big movement towards Culture, Education and very recently towards Spiritual Training and Practice. Although everybody understands and agrees about their essence and importance ...

During the last 20 years there has been a very big movement towards Culture, Education and very recently towards Spiritual Training and Practice. Although everybody understands and agrees about their essence and importance ...

This dissertation examines the extent to which certain business sectors of the Cypriot economy could offer, in the midst of the country’s worst recession, important business opportunities. A recession normally is associated ...

Carlsberg beer is the leading beer brand in Cyprus and is brewed in the largest brewery on the island, the Cyprus Carlsberg brewery. It is produced in Cyprus under license since 1969. The Cyprus Carlsberg brewery is ...

This study explores how children understand television advertising and it concentrates on how differently each child responds according to his/her age (6 to 11 years old). It is essential to mention that 36 focus groups ...

This study builds on employee motivation theories and human resource management (HRM) in order to explore empirically whether employee participation in workforce diversity management (WDM) initiatives affects their job ...

The measurement of job satisfaction is one of the most important subjects of interest in businesses and organisations these days. The main idea is the understanding of human resources for the company and therefore, the ...

All disabled people have the right on accessible tourism like all normal people, because they are normal people. The development of a hotel for disable persons will be the perfect project for Cyprus Tourism Industry and ...

Social media networks such as Facebook, Instagram, LinkedIn, YouTube, and Twitter offer a variety of channels for the hotel business to sell products and services. Social networking sites include media technologies that ...

Advertising is a powerful tool. Given the amount of money that is spent on this marketing medium by the major corporations, advertisers obviously feel that they can influence consumer decisions and thus behavior. Advertisements ...

Influencer marketing is currently the most popular marketing technique with a great ability to engage a relevant audience and create authentic content. It has been found that influential marketing can generate a return ...

Job satisfaction among employees is a field of great interest, since it is considered a very important concept for every business. The purpose of this study is to measure the overall job satisfaction of employees at ...

In our century everybody lives in the process of selling and buying some services, products or ideas. A proper marketing strategy is one of the most important and long-life parts in the success of any companies. Within ...

This thesis study is developed under the lights of new challenge related to rural tourism sector in Cyprus. With the effects of emerging term attraction techniques from a Marketing perspective, agro tourism concept has ...

Tourism is very important for every country for many years now. Many economies of many countries depend on the tourism. As years go by, Cyprus economy depends on the tourism industry and every year there is a growth on the ...

Having an in-depth knowledge of consumers’ buying behaviour and their perception in relation to each packaging element has become critical to the success of a product in today’s business environment which is highly ...

The emergence of implementation and certification of the occupational health and safety management system implies that companies should be able to measure the results and achievements from such implementation. The decision ...

On that project we can see the reasons why most online business fails and how to some other makes lot of money from the advantage of online market, the protagonists of that project are Vangelis optical house and Theo. ...

Η παρούσα εργασία πραγματεύεται το θέμα της κατανεμημένης ηγεσίας και της συμμετοχικής λήψης αποφάσεων στο εκπαιδευτικό διοικητικό σύστημα. Σκοπός της έρευνας που πραγματοποιήθηκε είναι να εξετάσει και να διερευνήσει τις ...